Chris Litchfield - Digital Marketing Consultant | SEO And Sponsored Search | Online Business Development | Charlotte NC

When writing your next marketing plan for your small business, it’s important to realize one of the greatest tools in your marketing tool box has only been around for several years. This tool has the power to spread your message outside your traditional market, but also has the power to connect your business to your customers in a powerful way. This tool is without a subscription or a signup fee, and you can stop it anytime you like, although you probably never will.

This tool is the social media revolution that has begun to unravel the traditional binds of marketing to your audience. Without any necessary commitment to increase your overhead, buy any new equipment, or invest in any questionable marketing materials, small business can create an intimate bond with the customer and create unparalleled loyalty and word of mouth spread of information.

Social media is often referred to as viral marketing, just like a virus spreads from person to person, viral marketing spreads your message out from a few people to many. Getting to the point where enough people are carrying your message is your job. Those people will then tell 5 of their friends, those 5 tell 5 more, etc… The whole point is to create a narrative for your customer to carry on.