"The power of the Internet is to accelerate the way you do business"

Reid Hoffman, founder of LinkedIn.com

This marketing portal serves two functions, to showcase my services as an SEO and Internet Marketing consultant and to show you, the consumer, the possibilities of what a real all-in-one solution looks like.

Internet marketing, also known as i-marketing, web marketing, eMarketing, or online marketing is the marketing of products or services over the Internet.

The Internet has brought a new age of advertising oneself or one's services to the general public.  This medium has many advantages over traditional marketing, most notably the lower costs of the distribution of information and media to a global audience.   The Internet is an excellent medium for interactions between customer and business, business to business, or any sort of supply chain interaction.  Both in terms of its cost and scalability, the Internet has become the preference of almost every major modern company for customer interaction, customer service, brand management, and of course selling.

"Internet marketing combines the technical and creative aspect of the Internet"

This includes design, development, advertising & sales.

Internet marketing also refers to the placement of media across the different stages of a customer engagement cycle, utilizing search engine marketing (SEM), search engine optimization, banner and text ads on content websites, e-mail, Web 2.0, and a segment of mixed media integrated marketing plans. Lastly, much of internet marketing's popularity springs from the fact that most if not all of the data collected is easily measurable, making it possible to create analytics and measure performance across the whole marketing campaign.

Types of internet business models:

• E-commerce - goods that are sold directly to customers (B2C) or businesses (B2B), via online, offline or a synergy of both.
• Publishing - Selling advertising via content creation (magazines & newspapers)
• Lead-based - Any value derived from the acquisition of a sales lead
• Affiliate Marketing - Selling another's good or service in exchange for a portion of the proceeds of a sale created by the affiliate

Ready to go web solutions:

Out of the box functionality

The basic goals and objectives of an internet marketing plan are invaluable to the flexibility and reach of a business on the internet.  This portal shows you what is possible with changing templates, adding functionality, and creating your unique business brand online.

Streamlined content creation workflow

If you are one of those companies or individuals who must call 5 people to figure out how to change a typo on your web page, you are searching for integration.  With a tiered publishing system, you can have users be authors, admin, or publishers, all with their own level of access.  Your CEO can change something quickly, or even have his/her own blog integrated into the site for quick notes.  Sea aye typo? <--Fix it quickly!

Web 2.0 integrated

Whether you are tech savvy or just beginning, the social web revolution has changed the way we interact with each other.  Web 2.0 technologies harness the power of viral and word of mouth marketing, possibly your most valuable resource.  Does this asset work for you?

Size and scale

How big does your website need to be?  Do you have 1,000's of products needed to be cataloged and possibly sold online? Or do you just need a lead capture form?  CSS/PHP based websites such as this one can transform into anything you want.  Don't like the color of my text?  Scroll up to the center arrows on this site, click those, and change the color, size or header at any time.  Cascading Style Sheets are one simple file that controls all the attributes of the text on the site, separating them from the architecture.  Changing one file changes everything uniformly across the site, giving you more time to focus on selling your business.

You can liken this web portal to a virtual sandbox.  You can play with it and make it look like however you like.  I, like you, can add pieces as I see fit.  Do I think I need a blog?  Sure thing.  Want to sell something via Paypal? Got it.

So look around, enjoy your stay, and  ask any questions you may have.