Web Analytics Overview
Web analytics is the collection, aggregation, and reporting of Internet information for the purpose of optimizing a web page, and for understanding web usage. Analyzing data line by line is tedious and not worth the effort or time, so professionals have set up ways to arrange the data to uncover trends and user behavior. The logic is that if Web marketing professionals are able to understand movements in the way a website is used, they can further optimize the site to increase traffic, and ultimately, sales.
Opportunities With Analytics Programs
One of the greatest opportunities to increasing existing revenue lies in understanding your customers and their behavior when interacting with your online storefront, after all, it’s so much easier to keep an existing customer than try and win over a new one. Your approach and attitude about the data will be a key determining factor in the success of your customer retention efforts, as well as your ability to see low hanging fruit and capitalize on easy opportunities.
Most of the top analytics programs have been integrated with an ad placement business run by the same company. Google Analytics makes this a free tool so that you’ll use their Adwords platform. If you are primarily a pay per click advertiser, meaning you do all your advertising online, these options are more attractive. Choosing an analytics solution that works within your budget and helps, not hinders, informed decision making is what matters most.
These website analytics programs are specialists in the trade. They focus solely on the data aggregation and reporting aspects of your website, and have a lot of expandability to show trending lines in conversions, targeting and goals. The variety of metrics one can data mine for insight is great for web professionals and anyone needing the information. In real life terms, it means the difference between meeting sales goals and objectives or not. Your data can tell you a whole surplus of information on your target customers and how they perceive you.
Top 10 Analytics Programs
According to Ranking.com and Website Magazine, a leader in online marketing, the top ten website analytics programs are:
Statcounter.com
Omniture.com
Sitemeter.com
Opentracker.net
Shinystat.com
Haveamint.com
Crazyegg.com
Clicktracks.com
Coremetrics.com
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