Chris Litchfield - Digital Marketing Consultant | SEO And Sponsored Search | Online Business Development | Charlotte NC

About Me

I am an internet marketing consultant / digital marketing specialist residing in Charlotte, North Carolina.  This digital industry is still in it's extreme infancy, but will continue to grow and expand into all reaches of life.  I do this work because for me, it represents the cutting edge of marketing and it's potential.  It is here that I can implement change and see it's affect on business.  Real dollars flow from the efforts a company puts into it's online efforts, and I wish to be seen as a change agent in that field.

 

My Resume

EDUCATION:

Elon University, Elon, NC: Graduated May ‘05

• Love School of Business: Bachelor of Science in Business Administration (BSBA) Marketing
• McEwen School of Communications: Minor - Digital Communications

RELEVANT WORK EXPERIENCE:

Yodle, Inc: Marketing Performance Analyst – June ’10 – Present

• Responsible for complete SEM & SEO campaign management for a portfolio of small business clients.
• Developed & optimized PPC strategy for clients including website creation, onsite landing page optimization, graphic design & content creation.
• Developed ad copy, split A/B tested & performed robust data analysis for client feedback & performance.
• Wrote proactive optimization reporting for each client based on need from account managers.
• Performed highly advanced SEO & PPC tactics while creating best practices for content & conversion.

Internet Innovations: Owner - May '08 - Present

• Promotional product marketing company developed over 2009 and fully implemented in 2010.
• Record-breaking sales 2010 | Two part-time employees
• Ranked #1 in SERP's for various product terms

Market America: Internet Marketing Specialist – Sept ’08 – May '10

• Developed protocol for new web technologies, standards, best practices (i.e., design, development concepts, management tools, operation, data base, content publishing, and related net technologies)
• Demonstrated experience and use of those Web technologies including extensive HTML, CSS, XML, PHP, MYSQL application.
• Overhauled corporate blogs & managed the SEO/PPC/Analytics campaign for myfashioncents.com, and blog.marketamerica.com
  
• Operated & maintained all MA social media technologies for online reputation management & SEO related initiatives, viral marketing and web 2.0 marketing technologies.
• Performed all SEO/SEM functions for marketamerica.com & 35+ affiliated corporate websites.
• Managed all Google Adsense initiatives for 35+ corporate websites.
  
• Managed all link building and back linking campaigns.

American Sun Systems: Marketing Coordinator - July ’07 – July ‘08

• Grew & operated multimedia marketing campaign including heavy emphasis on trade magazine, direct mail & online efforts including e-mail marketing, SEO, search engine marketing & web 2.0 media for americansunsystems.com.
• Developed a flexible metrics system for leads via website, call-in & ‘contact us’ e-forms for sales department, achieving such results as a 37% product sales increase in first quarter ‘08 over ’07.
• Designed, developed and produced all corporate & creative graphics, 100+ page full-color annual product catalogs and various stock advertising media for sales department.
• Assisted in and produced sales exposition/convention for 1,000+ attendees held annually in Winston Salem, NC.

Empire Homes, Inc: Marketing Manager; MarketGraphics of NC: Controller – March’06 - July ‘07

• Developed and executed customized marketing plan for 2006 and 2007 integral to the sales growth of the company over the initial year of its implementation.  Directed strategy and planning of various marketing outlets including website content management, MLS, land and lot marketing, and static media formatted campaigns.
• Developed a Joomla based CRM system & integrated with purchasing & sales department. Utilized metrics to retain cost control & profit metrics for each client.
• Coordinated and managed tri-annual research drives for MarketGraphics of North Carolina, LLC, including pre-drive research and post-drive reporting.

ADDITIONAL SKILLS & CERTIFICATIONS:

Microsoft Windows and Mac educated

• Microsoft Office Suite
• Adobe Visual Suite
• Search Engine Optimization (SEO) & Internet Marketing
• HTML compliance
• Linux, Apache, MySQL, PHP (LAMP Stack)
  
• Content Management Systems (Joomla, dotNetNuke, Wordpress)
  
• Copywriting/Content Creation & Syndication
  
• Pay Per Click & Sponsored Search
  
• Web Analytics
• Complete Web Design
• XML & RSS

RELEVANT INTERESTS:

Creative Marketing Theory; E-commerce; Entrepreneurship; Internet Development & Design; Modern Economics; Market Research; Personal Selling; Psychology; Sociopolitical Issues in the U.S. and Abroad; Time Management; Real Estate Development.